Wired magazine in November 2014 had nine ads from watch makers like Rolex, Seiko and Swatch. These ads don’t look like they belong to this medium of high tech products Wired magazine represents.
So, why this big watch spectacle? The reason to publish these ads now is the upcoming release of Apple Watch early 2015.
Apple has an impressive track record for disrupting existing business models. Consider how iPod and iTunes changed music business. Nokia, Sony Ericsson and Motorola are no longer the giants they used to be. Apple’s iPad dominates tablet markets.
Do traditional and smart watch manufacturers have anything to fear? Here are four reasons why Apple Watch will disrupt not only watch business but a few other businesses as well. (more…)