Author: Merja Kajava

Big Data, Predictive Analytics

When To Use Big Data and When Not – Is Big Data For All?


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Big data has been one of the biggest hypes over the past years. According to Gartner hype cycle, big data is however falling into the trough of disillusionment.

Recently discussion has surfaced about backlash for big data. For example, Google flu trend mixed correlation with causation. Yet sources like GigaOm have a different opinion about the backlash.

What is the situation now, should you still proceed with big data? Are there successful use cases for big data? (more…)